Sanjay Pandey is Founder and Director, Banyan Infomedia Pvt. Ltd. He is the chief ideator coming up with innovative solutions across multiple formats. His USP is rural markets which he understands well. With decades of experience with India’s leading broadcasters, Sanjay combines both editorial and business development skills. He has launched and run regional news channels for Zee Media. was the content output head for Zee News and later branched out to the business development side. As business development head, Sanjay was responsible for marketing Advertiser Funded Programmes to clients and negotiating marketing tie-ups with different networks. His vision has placed Banyan Infomedia as one of the foremost agencies in the audio visual field.